Tamil btter comedy movie like manmadhan ambu also was an average grosser as the people wasn't familiar with the genre bitter comedy. The film is a kind of bitter or black comedy with lots of confusion and twist and should have been promoted in such a way rather a romantic movie. People expected a romantic movie from the title could have been dissapointed.
I think the film was promoted in wrong way. This film was an average grosser at the theatres despite good hype generated before release. I personally feel this movie is underrated. The film that I haven't seen anyone talking about till now but still I wanted to watch.